The private club experience should not end at the pro shop door.
My Crest Club was created to help private clubs serve members beyond what happens to be available on the shop floor. We connect members, their club, and trusted vendors through one private platform built around access, personalization, and service.
Built for private clubs. Designed around their members.
It started with a member who couldn’t find his size.
The idea for My Crest Club began inside a private golf shop. A member was looking for an item in his size, but it was already gone. His frustration was simple: the shop rarely had his size when he wanted something. At the time, he was wearing another club’s logo.
That moment exposed a larger problem. Private clubs cannot stock every style, size, color, and product their members may want. Seasonal members miss new arrivals. Popular sizes sell out. And when a member discovers something elsewhere, there is often no simple way to ask, “Can I get this with my club crest?”
My Crest Club was built to close that gap.
One private connection. Three sides of the club experience.
Discover, request, and access merchandise through the club they already trust.
Extend the golf shop beyond physical inventory while maintaining control of the member relationship.
Build stronger connections with private clubs and better understand what their members actually want.
My Crest Club does not replace the golf shop.
It gives the golf shop a longer reach.
Built around a simple idea: better service begins with understanding what people want.
The best private clubs anticipate member needs before they have to ask twice. My Crest Club brings that same service philosophy to merchandise. Every request, preference, and interaction can help the club better understand its members, improve buying decisions, and create a more personal retail experience over time.
Understand demand before the opportunity is lost.
Help members find what fits their individual tastes and preferences.
Bring clubs, members, and vendors closer without disrupting the club relationship.
A better way for private clubs to serve beyond the rack.
We believe the future of private club retail is not about carrying more inventory. It is about creating better access. My Crest Club is building the infrastructure that helps clubs respond to member demand, helps vendors better serve the private-club market, and gives members a more personal way to shop through the clubs they belong to.
See what My Crest Club can do for your club.
The quiet marketplace behind the private-club experience.